References

Regan, Dennis T. "Effects of a favor and liking on compliance." Journal of Experimental Social Psychology 7.6 (1971): 627-639.

Gupta, S. (2013, July 17). The psychological effects of perceived scarcity on consumers’ buying behavior. DigitalCommons@University of Nebraska. https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1045&context=businessdiss

Cialdini, R. B. (2001, October). Harnessing the science of Persuasion. https://www.vidartop.no/uploads/9/4/6/7/9467257/harnessing_the_science_of_persuasion.pdf

(SUN Jin, YANG Jingshu), "The Impact of Reciprocity on Consumer Behavior: A Comprehensive Framework," Journal of Consumer Behavior

Schoultz, C., Spetz, E., & Pettersson, I. (2022,May 19). Psychological factors impacting the consumer buying behavior.DiVA. https://hj.diva-portal.org/smash/get/diva2:1664037/FULLTEXT01.pdf

Aguirre-Rodriguez, A. (2013). The effect of consumer persuasion knowledge on scarcity appeal persuasiveness. Journal of Advertising, 42(4), 371–379. https://doi.org/10.1080/00913367.2013.803186

Philip, K. (2023, October 9). Scarcity tactics used by the world’s biggest brands. Convertica. https://convertica.org/scarcity-marketing-biggest-brands/

Barron, S. (2023). The scarcity principle: How 7 brands created high demand. HubSpot Blog. https://blog.hubspot.com/marketing/the-scarcity-principle

Sheena. (1970, August 8). Sneaker Resale Statistics. RunRepeat. https://runrepeat.com/sneaker-resale-statistics

Darveys, D. (2024, August 13). Endorse most expensive sneakers in the world with exorbitant prices. Luxury Fashion Online Shopping Blogs Portal. https://www.darveys.com/blog/the-most-expensive-sneakers-in-the-world/?srsltid=AfmBOopMPuSjyYfC_MprBWAENL4_Qj2T0H6ShIc7uKCZCel1VIAq5rNi

Yang, Z. (2017, April 26). The Unicorn Frappuccino’s success recipe. Medium. https://medium.com/swlh/the-unicorn-frappuccino-through-a-consultants-eyes-2721a60229aa

 Motafram, J. (2018, March 8). How Starbucks hit a home run with their Unicorn Frappuccino social media campaign. LinkedIn. https://www.linkedin.com/pulse/how-starbucks-hit-home-run-unicorn-frappuccino-social-motafram

The gentle science of persuasion, part two: Reciprocity | W. P. Carey News. (2006, December 6). https://news.wpcarey.asu.edu/20061206-gentle-science-persuasion-part-two-reciprocity

Team, U. C. (2024, September 18). Reciprocity Marketing: How it can work Wonders for SAAS. Thoughts About Product Adoption, User Onboarding and Good UX | Userpilot Blog. https://userpilot.com/blog/reciprocity-marketing/#:~:text=to%20find%20out.-,What%20is%20reciprocity%20marketing%3F,tendency%20to%20return%20a%20favor.

Spotify. (n.d.). Spotify Premium - Spotify (VE). https://www.spotify.com/ve-en/premium/

Amazon. (n.d.). Amazon prime - Amazon.

https://www.amazon.in/amazonprime

HubSpot. (n.d.). HubSpot | Free education resources. https://www.hubspot.com/resources/education

Team TBH. (2023, June 9). Branding case study : Success of share a Coke campaign. The Brand Hopper. https://thebrandhopper.com/2023/06/09/branding-case-study-success-of-share-a-coke-campaign/

Www.ETBrandEquity.com. (2022, September 9). Pepsi helps people stay connected with Airtel in new film. ETBrandEquity.com. https://brandequity.economictimes.indiatimes.com/news/advertising/pepsi-helps-people-stay-connected-with-airtel-in-new-film/94094085

  Apple unveils Privacy-Focused Safari ad campaign in India. (n.d.). BW Businessworld. https://www.businessworld.in/article/apple-unveils-privacy-focused-safari-ad-campaign-in-india-526275

Gupta, S. (2013, July 17). The psychological effects of perceived scarcity on consumers’ buying behavior. DigitalCommons@University of Nebraska. https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1045&context=businessdiss

Cialdini, R. B. (2001, October). Harnessing the science of Persuasion. https://www.vidartop.no/uploads/9/4/6/7/9467257/harnessing_the_science_of_persuasion.pdf

Valtonen, A. (2024, October 11). 65+ Social Proof Statistics that May Surprise You [2024] - Trustmary. Trustmary. https://trustmary.com/social-proof/social-proof-statistics-that-may-surprise-you/

What is social proof? harness its power for marketing gains | Gartner. (n.d.). https://www.gartner.com/en/digital-markets/insights/what-is-social-proof 

Amazon Company Timeline Showcasing History And Achievements Formats PDF. (2023, September 20). SlideGeeks. https://www.slidegeeks.com/amazon-company-timeline-showcasing-history-and-achievements-formats-pdf 

Paget, S. (2024, March 6). Local Consumer Review Survey 2023. BrightLocal. https://www.brightlocal.com/research/local-consumer-review-survey-2023/

Szerovay, K. (2023, October 19). Social Proof in UX Design - UX Knowledge Base Sketch. Medium. https://uxknowledgebase.com/social-proof-in-ux-design-e042caf6b5dc